VMS BioMarketing is a healthcare education company focused on empowering patients and healthcare providers through education, training, and ongoing health coaching. For more than 20 years, VMS has been dedicated to enabling Nurse Educators to provide the personalized support necessary to help patients successfully start and stay on therapy. VMS clients include the world’s leading pharmaceutical and biotechnology companies.

501 Pennsylvania Parkway, Suite 100 | Indianapolis, in

Company Facts

Square Footage: 16,287

Employee Count: 78

Year of Buildout: 2012


Vendor Facts

General Contractor: Capitol Construction

Architect / Interiors: Schott Design

Furniture: OfficeWorks


How does your space drive productivity, collaboration and connectivity?

Our open environment groups most desks in “pods” of four people, often with a small, common table in the middle. The arrangement is ideal for team collaboration, and, in addition, individuals can pick up their laptops, move to any workspace in the office, and simply plug in. This flexibility is key to successful cross-functional partnerships. We also have two stand up desks that offer employees the opportunity to get up out of their chairs and work in a fresh environment.

Conference rooms of varying sizes are located throughout the space. Most of them support BYOT – bring your own technology – for easy presentations, but they also boast white-board paint on the walls for brainstorming, process flows, or other large-scale work. In addition, a handful of smaller furniture groupings, with a pair of chairs and writable surfaces, provide handy places for spontaneous “huddles.”

What is the one thing that is unforgettable when someone walks through your space?

Our “back porch” is accessed through an actual wooden screen door—complete with a vintage squeak. Situated in a corner of the building, the back porch features two walls of large windows overlooking the complex’s pond and walking path. The faux wood plank flooring and the large porch swing hanging from the ceiling are central to the casual feel of this innovative space. With white-board walls and a collection of furniture pieces that can be re-arranged to fit the size of the gathering, the back porch is ideal for multiple uses—whether it’s someone needing to spread out and develop an idea, a cross-functional innovation lab, or our monthly team-sponsored happy hour.

How does your space tell your company’s story and reflect its brand?

Our branding is evident throughout our space and it begins in our lobby. Visitors are introduced to our corporate mantra, “Educate, Empower, Repeat” through an illuminated sign and framed posters. Our people motif covers one wall and establishes our colors, which are tied in to the furnishings. Our people also appear on two large wall hangings in the kitchen, and interior windows of our conference rooms are etched with them. But our real people are what we bring to the table, so we created a map of the US—reflecting our national reach—out of individual portraits of our Educators.

As the traditional symbol of education, we chose the apple as a recurring icon throughout our office; green apples vs. red apples reflect the way VMS innovates and differentiates the products and services of our clients. They first appear in a large bowl in the lobby (yes, they are edible and yes, you may have one). We also have green apple tension balls and goody containers on our desks. Green apples are integrated into our artwork, and select walls are apple green.

Because we strive for innovation and inspiration, we placed a trio of “idea trees” in a well-traveled corridor and individuals regularly decorate the branches with words of creativity, gratitude, and motivation.

How does your space engage your employee base?

The kitchen is truly the center of the office, and is frequently used for informal meeting space, as well as company-wide celebrations, and catered meals.  In addition to the requisite appliances, the kitchen features a long, rectangular table with connectivity to a large flat screen TV hanging on the wall.  Four smaller, round tables offer additional seating.  A metal pegboard serves as a giant message board and is typically filled with postcards hung by employees acknowledging a colleague for exceptional contributions.