Think Ahead Studios and Tactic share different halves of the same building, but each company is truly unique in services and style.

Think Ahead Studios is a video production, animation and visual effects studio offering the capabilities to approach client stories in a number of different ways from conception to implementation.

Tactic is a full-service marketing, strategy and design agency dedicated to helping small- to medium-sized business and organizations transform themselves through brand strategy, public relations and social media coordination, video production and web development.

605 E Market street | Indianapolis, in

Company Facts

Square Footage: 5,500

Employee Count: 15

Year of Buildout: 2014

 

Vendor Facts

General Contractor: Craft Construction

Architect / Interiors: N/A

Furniture: Steelcase, Inc.

 

How does your space drive productivity, collaboration and connectivity?

Looking at the workspaces, desks are combined into multi-person units—a pod of four here, a slab of six there. Although headphones are a common theme, team members need only wave a hand or nod a head if they’re looking for advice, help or the intermittent joke.

Each meeting room is meant to connect team members with one another—and with clients—in a different way. One room has adjustable buoys with curved bottoms for seats, and people can rock back-and-forth or spin while they twirl ideas together. Another meeting room acts as a board room—a long table with four wheeled office chairs on either side. A third boasts a lime green couch, yet a fourth contains four yellow lounge chairs. In their own way, they encourage different trains of thought among team members, promoting collaboration and productivity.

Big-screen TVs also grace the walls of the office. On one side of the building, Think Ahead Studios’ videos loop constantly on two screens, while the televisions on the Tactic side promote client achievements along with team member birthdays and anniversaries. All of the TV’s are equipped with Apple TV, making it simple to share ideas being developed on any team member’s individual Macbook. Wherever team members go, there’s a will and a way to stay connected while producing amazing work.

What is the one thing that is unforgettable when someone walks through your space?

The openness strikes our guests immediately when they walk through the door. Visitors can see both the Think Ahead Studios and Tactic teams working at their desks with nothing to divide them except a few feet of space and some giant Macbook screens. High ceilings urge guests to crane their necks and reach for the stars; nowhere is this idea more palpable than in our state-of-the-art 40’x50’ studio, where we raised the roof—literally and metaphorically—an extra eight feet to incorporate a full, professional-grade grid lighting grid for video shoots. The studio space is equipped with large double doors to accommodate, for example, cars for video shoots—including an IndyCar leading up to the 100th running of the Indianapolis 500 in 2016. From the fully equipped kitchen—with pots, pans, an oven, a coffee maker and an ice maker—to the enclosed outdoor patio, every space has an open aspect to it.

How does your space tell your company’s story and reflect its brand?

One of the first things people see when they walk in are all of the screens on the Think Ahead Studios side. Video producers and directors work on (at least) two 27” screens at once while looping videos play on the two 70” side-by-side TVs behind them. From the lines of big screens to the huge studio and audio booth right down the hall, Think Ahead Studios’ promise from their website to make “moving stories to captivate your audience” is clear.

Tactic, just a step into the other side of building, immediately shows its colors—literally. Guests walk through an entryway lined with interweaving yellow T’s. The accent wall is Tactic’s characteristic yellow, and even the fabric on the adjustable pods are the same hue. With Tactic’s primary focus on being a branding agency, their office reflects their work.

The shared meeting rooms throughout the building all tell a different story as well. Each room has a name reminiscent to the building’s past—at different times, the space was home to nightclubs and bars. For example, Flame is a bright orange room, from the chairs to the walls; Sour has lime green everything; and Wedge is as yellow as a lemon. Each pop of color offsets some of the more muted colors (dark and light blues) of both companies’ palettes, which are shown more prominently in common areas.

How does your space engage your employee base?

Aside from the studio serving as a hacky sack haven on breaks, the many spaces in the building engage these sister companies in numerous ways. Think Ahead Studios holds a monthly breakfast meeting, also in the studio, to discuss industry-specific trends, techniques and skills, such as script writing and audio editing.

The brand new outdoor patio with pillow-covered furniture is a place for working and also having tea time. Seriously, Tactic holds weekly Tea Tuesdays whether they’re in the kitchen or soaking in the sun.

Each month, the sister companies come together as one in the studio for a Toast and Boast, a presentation boasting about a recent client project or company achievement. It’s at once a learning opportunity and a place to recognize the great work that, collectively, defines both companies.