SEP is a software product and design company. They specialize in complex, high cost of failure product development engagements. They expanded their Carmel, Ind., operations with the opening of the new SEP Product Design Studio on January 11, 2017. Their new space is an immersive, collaborative environment to assist in the development of software products and information systems for businesses. 

SEP’s main office is just steps across the Monon Trail from their Product Design Studio. SEP currently has 120 employees.

840 S rangeline rd | carmel, in

Company Facts

Square Footage: 3,428

Employee Count: 35

Year of Buildout: 2016


Vendor Facts

General Contractor: Blaze Construction Group

Architect / Interiors: Parallel Design Group

Furniture: OfficeWorks


How does your space drive productivity, collaboration and connectivity?

In the Product Design Studio, we invite companies and teams to: bring in larger groups, use our dedicated research tools, and step outside the normal conference room atmosphere.

Using this space encourages imagination by breaking down barriers and promoting direct communication. This is true regardless of whether we are building a product or solving business problems.

SEP’s Product Design Studio encourages a collaborative spirit to learn with our clients (and even our clients’ clients) through discovery sessions and hands-on user research. Inside the studio there are rooms specifically designed for these activities. We have the capability to stream research footage to other areas of the facility, so all stakeholders may view the feedback in real time. This real time feedback helps us create empathy for the user’s needs and goals. When we observe our products in use by real users, we can build better solutions.

What is the one thing that is unforgettable when someone walks through your space?

Our “Creation Station.” The nature of the work we do inside the Product Design Studio is a juxtaposition of low-tech tools in a high-tech industry. We use construction paper, post-it notes, tape, butcher block paper, etc. We also move around the room to interact with groups, storyboard on tables, and ideate on white boards. We have a beautiful custom wall that fits perfectly on our stage. It’s a huge focal point that was designed to perfectly fit our fidget stools (allowing people to grab one and go to one of the group sessions) and storage bins of supplies.

How does your space tell your company’s story and reflect its brand?

As SEP continues to embrace and adopt design thinking methods in our project work, we needed a dedicated place where iterative development can be validated with customers. The Product Design Studio is a manifestation of the work we have been doing over the years. This space is an investment we feel is important to the growth of SEP and the work we do with our clients.

How does your space engage your employee base?

We hire brilliant people who are dedicated to continuously refining their craft, learning from each other and growing new leaders in our community. When we designed this space, we knew we needed to build a space different than what we already had. We wanted this space to be playful, collaborative and be a place that wasn’t “just another conference room”. We wanted creative distractions that make breaks a bit more interesting (putting contest, pop-a-shot, fidget toys, etc.)

We believe this space has also engaged our employees in a different way. Our employees can use the space to host Meetup groups, technical shares and most importantly host our clients. Since opening in January, we have hosted many out-of-state clients for multi-day workshops. This allows everyone to step away from their desks, roll up their sleeves and get hands-on with their product development efforts without typical office distractions.