Matchbook Creative is a strategic marketing and advertising agency focused on results. They’re a smarter agency, placing strategy at the foundation of everything they do to create brands that work, relationships that matter and ideas with impact.

They represent a diverse team of experts possessing the talents and creativity of an advertising agency, paired with the results-oriented mindset of a strategic marketing firm. They are masters of their trade, considering challenges from every angle to provide clearer paths to success. Their approach builds partnerships that inspire greatness while challenging their clients to think unconventionally.

1317 N Pennsylvania st | Indianapolis, in

Company Facts

Square Footage: 7,000

Employee Count: 18

Year of Buildout: 2016


Vendor Facts

General Contractor: Jackdog Properties

Architect / Interiors: Gray Architecture

Furniture: Cabinetry Green


How does your space drive productivity, collaboration and connectivity?

Matchbook Creative has recently expanded and relocated to a previously abandoned office building along the Pennsylvania Street corridor in Downtown Indianapolis. The design of the space was intended to foster and reinforce an already strong creative culture that existed within the firm. 

The offices and support areas were organized around the building perimeter, respecting the lines of the existing building and freeing a large open space at the center to house the agencies design studio. Large transom windows along the east side of the building allow natural light into the center of the space and the west wall is left open to the perimeter allowing views out and flooding the design studio with natural light. Constructed out of CNC milled pre finished sheet goods, a series of custom workstations were floated in the space to house the designers, the exuberant geometries of the stations reflecting and supporting the creative energy of the staff. 

Personal “pods” extend above the work surfaces of the designer stations, punctuating the space throughout the studio and giving designers privacy and areas for personal items. A free floating kiosk housing the creative director serves as a pin up area for discussion and brainstorming and combines with the workstations to create a casework installation set in dialogue with the base building condition. 

A water jet fabricated installation of aluminum and plexiglass “petals” hovers above the design studio, working together with the irregular geometries of the stations to soften the acoustic reverberance of the room while at the same time symbolizing the creative spirit of the designers. Original artwork sourced from local artists reinforces the spirit of the place and selectively punctuates the interior. 

What is the one thing that is unforgettable when someone walks through your space?

The mix of raw and cooked (existing and new) is a defining feature of the space. During the demolition the base building condition was interrogated; peeling plaster on the perimeter walls, the layering of time embodied in aging plaster, the rugged beauty of the concrete slab, ground, sealed and celebrated. Moments that embodied the rich and rugged history of the building were embraced and allowed to have a voice in the design alongside the new. Exposed trusses in the ceiling were sandblasted, painted and highlighted through the use of LED strip pendants with an uplight component. Loose plaster was removed from perimeter walls which were then sealed and made sound through thick application of white paint, the concrete slab was ground, stained and sealed; the rugged textures juxtaposed against the clean lines of the new construction.

How does your space tell your company’s story and reflect its brand?

Prior to moving to 1317 N. Pennsylvania St., Matchbook was located on North Delaware St., initially in one building and then branching into a second building as the company grew. The two adjacent buildings lacked the ability to connect, and caused employees to have to exit one building to enter another, making a daily trek outdoors a constant for the account and production departments. The new space boasts an open environment, creating easy access to other team members for heightened collaboration and participation. This togetherness is something staff yearned for in the old space. Growing into a space that facilitates camaraderie and collaboration was a natural development for Matchbook. 

Matchbook's brand is defined by the passionate and creative individuals that develop one-of-a-kind ideas for their clients. The environment evokes idea generation through teamwork supported by a unique, creative and modern workplace.

How does your space engage your employee base?

The office is also laid out for efficient productivity, with the natural flow of the space funneling into its creative center. This creativity and passion come together to truly emulate Matchbook’s brand promise of impactful creative work. Its blueprint is developed for both intra- and inter-departmental collaboration, allowing each department its own area to engage, while simultaneously connecting back to its open environment to form a seamless workforce.